Preparation of corporate materials
- Financial Consulting
- Investment banking
- Investor relations (IR)
Corporate materials are the main means of passive communication with target audience. Any investor gets acquainted with a company through its website, investment history, or studies its annual report. The first impression is often decisive. High-quality materials and professional development of structured information can tell a lot about a company and form a primary perception.
Within preparation of corporate materials we provide:
- creation of investment image of a company with development of a comprehensive communication program aimed to increase the cost of your business. This services provides development and implementation of a strategy for creation of an investment image of a company, in particular, preparation of necessary documents for its implementation;
- development of Investor Kit / Corporate Fact Sheet – a set of documents which covers both quantity (production and finance indices) and quality (history, management, product quality) investment information about the company and includes annual reports, financial statements, presentation of events, investment history;
- preparation of press releases – summary analyzes, reporting about the important events connected with your company to investors. Press releases concisely and convincingly contain your view of the situation, in particular factors affecting cost of the business. We also assist in publication of this information and its dissemination to all necessary communication channels;
- development or improvement of a company’s website as a leading corporate communications tool. For any investor website is a face of the company and source of first impression. We will help you stand out among competitors and make your website an example of best practice;
- development of a corporate film which will help you to convey to investors and partners principles of the company, its mission, goals and objectives. When creating corporate films, our company uses the best international practices and takes into account specifics of investment focus of your company.
Currently, corporate materials are one of the key and most efficient tools to influence different target audiences, particularly investors. Getting acquainted with the business precedes the decision-making on direction and amount of investment for the majority of investors. As a rule, this involves studying various sources of information about a company, including website, annual reports (tax, financial), press releases, brochures and booklets.
Positive first impression of an investor about a company can be the basis of many years of fruitful cooperation. On the contrary, if due to a number of reasons primary perception was negative, it is very difficult and sometimes even impossible for a company to rectify the situation and change the opinion.
Thus, the level of development of corporate materials, professionally prepared information of a high-quality design directly characterizes a company, attracting potential investors and forming its initial positive perception. Activities for preparation of corporate materials, seeming quite simple at first glance, require deep knowledge in various areas, starting from the industry of the business to the segment of corporate culture, given a wide range of communication directions.
Pro Capital Investment has a profound experience in this sphere. Our specialists provide the following services for preparation of corporate materials:
- formation of company's investment image. Serious investor prefers to invest in companies with a strong reputation. Within this framework, we perform an analysis of the client’s reputation, results of which determine advantages and disadvantages in a competitive environment, but also help in creation of (favours improvement) company's investment history. After that, our experts prepare recommendations on creation (improvement) of company's investment image within development strategies of a company. Implementation of measures for designed program are aimed at creating an image of a sustainable company with transparent business based on the principle of social responsibility which in turn increases the cost of business;
- development of a set of materials with the image strategy which includes:
- creation of a company’s website. It is a priority work of our specialists. Being an open source of information, its website is the face of a company, a powerful marketing tool, provides a continuous representation of the company in the global network, its quality is the key to attract business partners and investors. Our experts, using special technology and groundwork, will help you create a website which will stand out in a competitive environment;
- preparation of press releases, brochures, booklets, other summary or more detailed analytical materials which contain information for investors and other stakeholders about current events taking place in the company. These documents usually concisely and clearly present information related to the promising areas of business development, planned projects and, in particular, highlight factors which affect the cost of the business, as well as the ratio of expected effect and necessary investments. Our experts will help you to prepare these materials, as well as distribute them to all necessary communication channels;
- preparing a number of other documents: Investor Kit (set of documents, including annual report, financial statements, etc. which are sent to all interested parties); Corporate Fact Sheet (information about qualitative and quantitative background of a company); Press Kit (set of documents distributed among financial and other journalists who are also involved in formation of the company's image). Particular attention of our specialists is paid to annual reports containing information on the main indicators of the company, its structure, in particular, organizational structure of management, etc. Thus, annual report is the most thorough and detailed presentation material about the company. Availability of regular annual reports over the long term is an indicator of business stability and reliability which certainly contributes to a positive image of the company.
Also, specialists of Pro Capital Investment provide services to create souvenirs, preparation of a corporate film, etc. All these materials will help to raise awareness of a company and increase its popularity.